Scarecrow:GE Ecomagination

April 5th, 2009

Scarecrow:GE Ecomagination

Running at a rate of $100,000 per second of ad time, or $3 million for one 30-second segment, the “Scarecrow” features a modern take on the classic song, “If I Only Had A Brain,” from the film The Wizard of Oz, imagining what can happen when old technologies have a brain and become smarter.

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